GUCCI Guilty Diner

Objective

Gucci launched an interactive digital experience to help consumers discover their ideal fragrance from the Gucci Guilty fragrance line. The campaign transformed traditional product discovery into an engaging, immersive experience by combining a virtual environment with gamification elements, allowing users to explore fragrance options through an innovative interactive platform.

Solution

The Gucci Guilty Diner is a 360-degree navigable virtual diner environment built with WebGL, Three.js, and Anime.js. Users explore an interactive room with multiple hotspots: an ingredient selection menu to customize fragrance discovery, an integrated digital pinball game for entertainment, and campaign video content. The experience encourages users to interact with the virtual space to find which Gucci Guilty fragrance resonates with their personality.

Results

Not published.