Django The Quest

Objective

Google aimed to boost user engagement with Street View technology through an interactive gaming experience. The campaign positioned Google's Street View as an exploration tool disguised as competitive entertainment, encouraging users to spend time discovering locations and competing with others for rewards.

Solution

An interactive web game built on HTML5 and CSS3 where players used Google Street View to locate hidden items within virtual street scenes against the clock. Players competed in real-time, with the core mechanic being speed-based item discovery. The experience featured social integration and unconventional navigation design to enhance user engagement. Participants competed for prizes without further specification of the reward structure.

Results

Not published.