Farkinda Misiniz? (Are You Aware Of?)

Objective

Mercedes-Benz Turkey wanted to make the point that its cars are simply everywhere in daily life, a constant, familiar presence in the city rather than a rare, aspirational sight. Instead of pushing a specific model or a direct-response goal like leads or test drives, the brand chose to dramatize that ubiquity through play.

Solution

The game drops players straight into one enormous, richly illustrated view of Istanbul filling the entire browser window. Scanning the cityscape, players hunt for Mercedes-Benz cars tucked into the scene among the streets, buildings, and crowds, along with assorted obstacles mixed in to make the search harder, clicking or tapping each one they spot. There's nothing to download or sign up for: the whole hunt runs as a single continuous session on one page at farkindamisiniz.com.