EFP Hits 72% Prospective Trainee Engagement Score In Gamified Enrollment Campaign

Objective

EFP, a European vocational training centre with 50 years of experience, operates 15,000 square metres of training facilities with 519 instructors and close to 9,000 active learners, offering training in over 90 professions across youth apprenticeships and adult programs. Despite this scale, two underperforming programs—logistics and public relations—saw enrollment numbers drop well below average near their start dates, risking course discontinuation and giving competitors an opening to attract the same trainees. EFP needed urgent action within a compressed timeframe to boost engagement and enrollment for both courses.

Solution

Drimify's agency services (the DrimTeam) built a personalized career discovery experience within a tight time frame, combining multiple game mechanics: a personality test to match interests and strengths to suitable career paths, flexible quizzes exploring industry and course concepts, custom casual games (e.g., a forklift-driving game) reinforcing key messages, and an instant-win game awarding tickets for virtual campus tours. The mix of mechanics was deliberately varied to present and reinforce each course's selling points while spotlighting the industries they lead to, and was assembled using Drimify's Dynamic Path™ and Combo™ builders for seamless participant journeys.

Results

72% engagement rate across gamification experiences; 457 candidates reached; enrollment in both target courses significantly boosted within the campaign period.