DubbelFrisss Love Gun

Objective

DubbelFrisss, a soft drink snack brand by FrieslandCampina, targeted teenagers and young adults in the Netherlands with an interactive mobile campaign designed to boost brand engagement and create viral social sharing through a playful location-based mechanic aligned with romantic themes.

Solution

A location-based mobile flirting game available on iOS where players send 'flirt arrows' targeting romantic interests at their physical location. Each successful shot unlocks personal details about the target, encouraging repeated gameplay and social sharing. The campaign combined multiple touchpoints: a television commercial with interactive ending selection via the website www.houjekoel.nl, outdoor school boards, and online advertising to drive awareness and downloads.

Results

Not published.