Dreame: Чат-бот "Нейрождественские песни с Dreame" с генерацией треков

Objective

Dreame aimed to create a memorable seasonal activation during the New Year holidays period, positioning itself as a thoughtful gift option through a personalized, entertaining experience rather than direct advertising. The campaign leveraged AI-driven music generation to create emotional engagement and encourage social sharing.

Solution

A four-step chatbot experience deployed on VK and Telegram where users answered questions about the gift recipient, occasion, mood, and musical style. The system generated personalized Christmas songs using OpenAI GPT for custom Russian lyrics, Suno API for audio synthesis, and Midjourney for album artwork. Each generated track came as a complete shareable music package. The campaign was amplified through influencer partnerships and SMM channels.

Results

5,700 unique participants engaged with the chatbot, generating 6,400 custom music tracks. The campaign achieved an 18.6% click-through rate. No sales or long-term customer impact metrics were published.