Change for Xperia

Objective

Sony Xperia sought to engage French audiences through an interactive digital experience centered on personal reflection and social play. The campaign aimed to create a shareable moment that encouraged users to explore potential life changes while discovering the Xperia brand's connection to modern, introspective consumers.

Solution

Change for Xperia was an interactive personality quiz presented as a playful provocation: "No doubt, you are perfect. BUT your friends think you could change a couple of things in your life... Dare to face the truth?" Users took a quiz that revealed what friends thought about potential changes in their life, creating humorous, personal, and shareable results. The experience combined self-discovery mechanics with social feedback, designed to drive engagement and sharing across social platforms.

Results

Not published.