Budget advergame

Objective

Budget, an Italian financial services brand, created a web-based advergame to engage consumers around personal finance management. Launched in 2012, the game 'Occhio al budget' (Watch Your Budget) aimed to build brand awareness through interactive entertainment.

Solution

A web-based advergame built using Adobe Flash technology, featuring illustration and web design by Eleonora Cristin. The game combined visual design and interactive mechanics focused on budget-related themes, though specific gameplay mechanics and mechanics are not documented in available sources.

Results

Not published.