Occhio Al Budget

Objective

Budget's Italian car-rental arm turned its own name into a wink at frugal drivers, framing the campaign around a play on "occhio al budget" ("mind your budget"). Built as a lightweight Flash advergame, it gave the brand a playful, low-cost way to keep its name in front of Italian users online.

Solution

The player moves through a short sequence of hand-illustrated 2D screens built around a car, each drawn in the same comic-style artwork. No walkthrough, video capture, or archived copy of the live game survives, so the exact taps, choices, or mini-game steps a player worked through on each screen can't be reconstructed from what's left of the project.