Défi Ingénieurs 3
- Brand
- SNCF
- Year
- 2016
- Objective
- Lead Gen & Recruiting
- Industry
- Automotive
- Mechanic
- Adventure & Quest
- Platform
- Web
- Agency
- Marie-Laure Cruschi
- With
- Else
- With
- DAN Paris
- With
- TBWA\Paris
Objective
SNCF, France's leading railway company, launched the third edition of the Engineering Challenge to recruit top engineering talent and showcase its innovation culture. The serious game aimed to introduce engineering students to real-world problems that SNCF engineers face daily, providing insight into the company's technological future and commitment to innovation in rail transportation.
Solution
The game featured five engineering challenges based on authentic SNCF tasks: modeling equipment maintenance components, managing passenger flows at railway stations, and generating energy to power trains. Players controlled the experience through desktop keyboards or by using smartphones as mobile controllers. Each challenge combined video content, complex mathematical calculations, and interactive gaming mechanics. The third season incorporated AI-equipped robotics, big data analytics, and 3D technologies to enhance immersion. The experience was developed in HTML5 Canvas by agencies TBWA\Paris, DAN Paris, Else, and Marie-Laure Cruschi, featuring a vibrant futuristic aesthetic with illustrative design.
Results
The campaign received an Awwwards Honorable Mention on January 24, 2016, with a community score of 8.01/10.
