Bob And The Smiggle Colour Lab

Objective

Smiggle, a youth-focused stationery and accessories brand, needed to engage digitally sophisticated young consumers through entertainment. The brand launched its first official mobile app as a branded gaming experience to build affinity with mobile-first audiences and drive brand awareness among heavy gaming users.

Solution

Visual Jazz Isobar developed a physics-based puzzle game where players guide Bob, a colorful character, through the Smiggle Colour Lab by solving increasingly complex puzzles. The game featured 48 initial puzzle levels emphasizing momentum and physics mechanics, with collectible Smiggle secrets as rewards for progression. Priced at $0.99 AUD, it was released on iOS (iPhone, iPad, iPod touch) and Android platforms via iTunes and Google Play.

Results

The app was described as 'the top rated puzzle app this school holidays' on iTunes following its release.