Bid For Greatness - PlayStation
Open the game- Brand
- PlayStation
- Year
- 2013
- Objective
- Engagement
- Industry
- Entertainment
- Agency
- HAUS
- With
- BBH New York
Objective
PlayStation needed to launch its 'Greatness Awaits' campaign with a memorable interactive experience that engaged the PlayStation Network community. The brand sought to create a unique marketing moment around the new PS4 console launch era, offering fans a chance to own exclusive memorabilia while leveraging their accumulated gaming achievements.
Solution
Bid for Greatness was an online auction platform where PSN members used their accumulated Gold Trophies as bidding currency to win 15 exclusive items from the 'Greatness Awaits' film. Players logged into BidForGreatness.com with their PSN ID, and the site displayed their available Gold Trophy balance. The auction ran from July 16–30, 2013, with one new item released every 24 hours at 1 PM Pacific Time. Items included costumes and weapons from Assassin's Creed IV, Killzone: Shadow Fall, The Last of Us, Diablo III, and other PlayStation franchises. Participants retained their actual trophies while bidding—the Gold Trophies served purely as a bidding medium. The experience was designed with parallax environments allowing players to explore layered details and discover easter eggs.
Results
Not published.
