Veecon 2023 - Veefriends
Open the game- Brand
- Veefriends
- Objective
- Engagement
- Industry
- Entertainment
- Platform
- Web
- Agency
- Merci-Michel
Objective
VeeFriends, a digital collectibles and lifestyle brand, created an interactive game for VeeCon 2023, an annual business and pop culture conference held in Indianapolis. The game was embedded within the event's NFT tickets to engage and entertain conference attendees while reflecting the convergence of business, speakers, music, art, and technology that defined the event.
Solution
The VeeCon Viper game is a snake-themed arcade experience where players control an agile viper to navigate obstacles and collect collectibles representing VeeCon elements. The point system rewards yellow items with 1 point, while green items (appearing after collecting 5 yellow items) award 2-5 points depending on the player's level. The game supports multiple control schemes—on-screen buttons, WASD keys, and arrow keys—enabling both desktop and mobile play. Built by French creative studio Merci-Michel, the game launched April 14, 2023, and was accessible through OpenSea's VeeCon 2023 Ticket Collection as well as a dedicated website (veecon2023game.veefriends.com) during the May 18-23 event.
Results
The game received CSS Design Awards Website of the Day recognition on May 31, 2023, with scores of 8.24 for UI Design, 8.13 for UX Design, and 8.25 for Innovation. Awwwards also awarded it an Honorable Mention on May 3, 2023.
