Beats Zodiac

Objective

Ambev launched a new Beats beverage line with 12 zodiac-inspired flavors, divided into four element categories (fire, earth, air, water). The objective was to create a personalized interactive experience connecting consumers with their astrological sign, driving engagement and brand awareness through astrology-themed content and collectible packaging.

Solution

The campaign featured collectible cans with QR codes linking to beatszodiac.com.br, an interactive content hub offering daily horoscopes, personalized drink recommendations based on zodiac signs, and relationship advice from astrologer Vitor de Castro. The experience delivered weekly curated content centered on zodiac characteristics and elements with responsive design, parallax effects, and microinteractions. Accompanying the digital experience was a multimedia campaign with 11 videos featuring different celebrities, singers, and influencers (including Anitta, Thiago Martins, Rodrigo Simas, Gretchen, and others) portraying how each sign behaves at parties.

Results

Not published.