#BBHMM Rihanna snake game

Open the game
Brand
Rihanna
Year
2015
Objective
Engagement
Industry
Entertainment
Mechanic
Arcade
Platform
Web
Agency
nss factory

Screens

2 screens

Objective

nss magazine created an interactive entertainment tie-in to Rihanna's 2015 "Bitch Better Have My Money" (BBHMM) music video and song. The project reimagined the classic Snake arcade game as a web-based experience aligned with the track's theme and cultural moment, positioning it as a content mashup for music and gaming audiences.

Solution

A WebSocket-based web application remixing the classic Snake game with Rihanna as the playable character collecting money (a direct reference to the song's title). Players could engage in three modes: solo play, friend challenge, or competitive multiplayer against random opponents. The BBHMM track looped continuously during gameplay. Built as a browser-based game hosted on nssmag.com/bbhmm, it combined real-time multiplayer via WebSocket with nostalgic arcade mechanics and contemporary web technologies.

Results

Not published.