Авиасейлс: "Синячий патруль" - AI‑бот в Telegram с распознаванием усталости на лице

Objective

Aviasales aimed to grow its Telegram channel subscriber base and expand audience reach through an engaging, interactive marketing campaign. The brand developed a humorous AI-powered experience that leveraged computer vision technology to analyze user photos, combining entertainment value with direct subscription incentives to drive channel adoption and brand awareness in spring 2025.

Solution

The "Blue Patrol" Telegram bot used AI-powered facial recognition to analyze user selfies for signs of fatigue, categorizing exhaustion levels across a four-point scale based on under-eye darkness. Users followed a seven-step process: receiving photo guidelines, uploading a selfie, quality verification through face detection and exposure checks, AI analysis, channel subscription requirement, receiving a personalized humorous "penalty receipt" recommending rest, and the ability to reanalyze with new photos. The solution integrated computer vision technology to detect facial features while maintaining brand humor throughout the interaction.

Results

21,000+ users engaged with the bot; 11,000+ new Telegram channel subscribers acquired; 25,000+ personalized penalty receipts (diplomas) issued.