Absolut Search

Objective

Absolut vodka created an interactive hidden-object game to drive brand engagement and increase viral sharing among consumers. The challenge positioned the brand as playful and interactive, encouraging social competition and repeat play as players challenged friends to beat their completion times.

Solution

A Flash-based hidden-object puzzle game where players search for 82 Absolut bottles cleverly concealed within a detailed, complex image. The game features a timer-based mechanic and allows players to challenge friends via sharing, creating competitive, social gameplay. Players click to locate each bottle and navigate the map to find all 82 within the time constraint.

Results

Not published.