Контур: "Путь бухгалтера" - веб‑игра к 25‑летию Контур.Экстерна

Objective

Kontour.Extern, a Russian electronic reporting and accounting service platform, celebrated its 25th anniversary on July 1, 2025. The company launched a commemorative campaign to showcase its evolution from a basic document submission service to a comprehensive accounting ecosystem, strengthen brand trust with accountants and small business owners, and drive engagement through interactive experiences.

Solution

The campaign featured an interactive web game titled 'Journey Through Time' (Путешествие во времени) running July 1–7, 2025. Players immerse themselves in accounting history, searching for 10 historical artifacts related to accounting practices and record-keeping across different eras (2000–2025). Finding artifacts unlocks treasure chests containing gifts. The game uses a hidden-object mechanic set in a museum-style environment with period-specific scenes. The campaign also included a September 2025 online trivia game ('Brain Buster for Accountants') and a promotional offer of 25% discount on accounting modules. Platform: web-based, responsive design for desktop and mobile.

Results

The game ran for one week from July 1–7, 2025. Specific engagement metrics, participant numbers, and prize pool details were not published in accessible sources.