Well Played
The Well Played Awards
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Library of playable marketing

1,114 campaign games made for 718 brands by 824 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
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9 games

Awareness Engagement Product Launch Other Simulation & Strategy
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BBPlayable nowOtherIn-GamePPlayerthreeBBBC BitesizePlanet PlannersINPlayable nowEngagementWebMonksIntuitProsperity QuestLEPlayable nowAwarenessAR & VRAArcadiaLEGOBRICKTACULARFTPlayable nowAwarenessWebPPhantomFFinancial TimesBusiness ResilienceTHPlayable nowAwarenessIn-GameBBBDO AtlantaThe Home DepotVirtual Kids WorkshopsCSPlayable nowAwarenessWebBIRDMANCCorelex ShintakuNorowareta Toilet Paper Kojo Kengaku (The Cursed Toilet Paper Factory Tour)DHPlayable nowEngagementInstallationPPlayerthreeDHLSmart SpeedWWPlayable nowAwarenessWebTUNNEL23WWFFinprint GameMAPlayable nowAwarenessWebSSoap Creative AustraliaMMarvelStark Tower Defense

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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