Well Played
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Library of playable marketing

1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
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BBPlayable nowOtherIn-GamePPlayerthreeBBBC BitesizePlanet PlannersINPlayable nowEngagementWebMonksIntuitProsperity QuestFTPlayable nowAwarenessWebPPhantomFFinancial TimesBusiness ResilienceTHPlayable nowAwarenessIn-GameBBBDO AtlantaThe Home DepotVirtual Kids WorkshopsCHPlayable nowLoyaltyIn-GameFFoxtel MediaChipotleBurrito BuilderCSPlayable nowAwarenessWebBIRDMANCCorelex ShintakuThe Cursed Toilet Paper Factory TourGUPlayable nowEngagementWebAQuestGucciBeloved BounceWWPlayable nowAwarenessWebTUNNEL23WWFFinprint GameBNPlayable nowProduct LaunchWebAAtomic Digital DesignBBirdy Nam NamThe Music Video GameMAPlayable nowAwarenessWebSSoap Creative AustraliaMMarvelStark Tower Defense

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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