Well Played
The Well Played Awards
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Library of playable marketing

1,037 campaign games made for 678 brands by 813 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Puzzle
  • Racing & Sports
  • Quiz & Trivia
  • Mini-Games
  • Simulation & Strategy
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
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MSPlayable nowProduct LaunchWebMMerci-MichelMSII Want It AllNAPlayable nowProduct LaunchWebMMakemepulseNARSPlay Your PowerTVPlayable nowProduct LaunchWebMMerci-MichelTeam VitalityReworkGUPlayable nowProduct LaunchWebSuperhero CheesecakeGucciBurstSFPlayable nowProduct LaunchWebAdoratorio StudioSalvatore FerragamoThe Metropolitan EnigmaGUPlayable nowProduct LaunchWebAQuestGucciLipsNAPlayable nowProduct LaunchWebLLostmechanicsNazaObjectif Gros Bebe (Operation Big Baby)DIPlayable nowProduct LaunchWebGoodboy DigitalDisneyIsle Of The Lost Rush

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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