Well Played
The Well Played Awards
LibraryCollectionsAwards
Search games, brands, agencies…/
Add your projectAdd

Library of playable marketing

1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
Proven
LatestEarliestA–Z

11 games

Loyalty Product Launch Other Retail Travel & Hospitality
Clear all
CAPlayable nowOtherIn-GamePPublicis ConseilCarrefourJobs To PlayMILoyaltyWebEESE Media GmbHMigrosPlay & WinMALoyaltyIn-GameRRazorfishMarriottMarriott Bonvoy LandVRLoyaltyAppPPlayableVirgin RedVirgin RedIKLoyaltyWebWildIKEAThe CommunityCDLoyaltyAppPPlayableCCoop DenmarkToday's Word HuntAFProduct LaunchAppFFAir FranceCloud SlicerKLProduct LaunchWebTribal WorldwideKLMFlat Or NotBWLoyaltyWebDDrimifyBest WesternRewards Advent CalendarMOProduct LaunchWebPPlayerthreeMorrisonsMarket Street DashSALoyaltyWebDDrimifySingapore AirlinesSingapore Grand Prix Quiz

The Well Played Awards

Every game a brand ever made to sell — free to browse.

All gamesCollectionsBrandsAgenciesAbout
Submit a gameAdd a creditWhat countsSources
© The Well Played Awards 2026Removal requests