IKEA "Cömunidad Family"
Open the game- Brand
- IKEA
- Year
- 2022
- Objective
- Loyalty
- Industry
- Retail
- Mechanic
- Mini-games
- Platform
- Web
- Agency
- wild
- With
- MRM Spain
- With
- Christo Penev
Objective
IKEA launched Cömunidad Family to strengthen loyalty and engagement among IKEA Family members by creating an exclusive virtual community experience. The campaign aims to demonstrate the importance of local communities and how small acts of kindness positively impact individuals, families, and broader communities, reinforcing IKEA's philosophy of helping people build better lives together.
Solution
The platform features four interactive 3D mini-games where IKEA Family members create personalized avatars and participate in a shared virtual community. Each game illustrates how helping others creates positive ripple effects within families and communities. Built with Spline's WebGL-based custom development pipeline, the experience combines 3D design and interactive scenes created by Christo Penev. The deployment streamlined the journey from ideation through 3D design to interactive deployment, making it an efficient and scalable community engagement tool for IKEA Family members.
Results
The campaign surpassed its initial goals for user engagement and registrations within 18 hours of launch.
