KLM Flat or Not

Objective

KLM aimed to promote its revolutionary new World Business Class flat beds—seats that transform from standard aircraft seating into fully flat sleep surfaces. The campaign targeted potential premium travelers to showcase this innovative comfort feature and drive awareness of this business class differentiator.

Solution

Flat or Not was an interactive guessing game that invited players to predict how passengers would react to watching an ordinary airport waiting seat suddenly transform into a luxurious flat bed. The quiz format was built with HTML5 using a minimalist flat design approach (blue and white color palette) and was designed to be shareable, creating a fun, engaging way to demonstrate the product's revolutionary comfort innovation.

Results

Not published.