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Library of playable marketing

1,114 campaign games made for 718 brands by 824 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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IKAwarenessSocialOOgilvy AmsterdamIKEAThe Swedish TestMILoyaltyWebEESE Media GmbHMigrosPlay & WinTKPlayable nowAwarenessInstallationDDemodern – Creative TechnologiesTTechniker KrankenkasseToxic MonsterZIAwarenessWebYY+L ProjectsZZipangNobunaga GamesIKLoyaltyWebWildIKEALa CömunidadCSPlayable nowAwarenessWebBIRDMANCCorelex ShintakuNorowareta Toilet Paper Kojo Kengaku (The Cursed Toilet Paper Factory Tour)IKAwarenessWebMRM SpainIKEACasårbolJBPlayable nowLoyaltyWebPPlayableJyske BankSpil Og HistorierPRAwarenessWebDDroga5PrudentialGame Of OddsBPPlayable nowAwarenessWebOOz ConseilBanque PopulaireExplorez La LégendeEBPlayable nowAwarenessWebEEpiphanyEbuyerOdyssey

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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