Prudential Game of Odds

Objective

Prudential aimed to demystify abstract financial concepts and make life insurance more accessible and engaging to audiences intimidated by finance. The interactive game encouraged users to think about life risks and probabilities, ultimately prompting them to seek guidance from Prudential's insurance experts and retirement advisors.

Solution

A mobile-optimized card game where players were dealt five cards featuring different life scenarios (from causes of death to moments of fortune) and had to order them from least to most probable. Players gained points based on accuracy and could compete on a leaderboard. The game was complemented by a social campaign called 'Week of Odds' featuring a statistician analyzing trending news stories, with Prudential engaging users via the #WhatAreTheOdds hashtag on social media.

Results

Not published.