Well Played
The Well Played Awards
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Library of playable marketing

1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
Proven
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9 games

Sales Other Product Launch Awareness Entertainment
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EPPlayable nowAwarenessWebEPIC AgencyEEPICCaptain GoosebumpsOLPlayable nowAwarenessWebLLostmechanicsOlympicsDestination Champion: The Mystery Of The Lost CodeLEPlayable nowAwarenessAR & VRAArcadiaLEGOBRICKTACULAROAPlayable nowAwarenessWebMMONOGRIDOakleyProject 2075NEPlayable nowProduct LaunchIn-GameNetflixHyskor RunNAPlayable nowProduct LaunchWebLLostmechanicsNazaOperation Big BabyDIPlayable nowProduct LaunchWebGGoodboy DigitalDisneyIsle Of The Lost RushBNPlayable nowProduct LaunchWebAAtomic Digital DesignBBirdy Nam NamThe Music Video GameMAPlayable nowAwarenessWebSSoap Creative AustraliaMMarvelStark Tower Defense

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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