Яндекс 360: "Станция Новогоднево" - интерактивная веб‑вселенная с мини‑играми
Open the game
Objective
Yandex launched an interactive holiday promotional experience to drive year-end engagement and attract users to Yandex 360, a bundled service suite combining email, video conferencing, and cloud storage. The campaign ran December 18, 2023 through January 9, 2024, offering a 50% discount on annual Family subscriptions to incentivize trial and conversion during peak holiday season.
Solution
A narrative-driven interactive web adventure featuring three character-heroes embodying Yandex 360 services (Mail, Video Communication, Storage). Users progressed through seven acts of a festive story with branching choices, completed mini-games emphasizing attention and reaction speed, solved an astrology quiz ("What does 2024 hold for you?"), and earned unlockable rewards. The experience required no registration, integrated social sharing via Telegram, VKontakte, and Odnoklassniki, and tied in limited-edition collectible character toys sold through Yandex Marketplace. ZHEESHEE, a Brooklyn-based CG studio, led character design and cinematics using Cinema 4D, Redshift, Procreate, and Adobe Creative Cloud with a 14-person international team.
Results
Not published.
