Snapchat Agency (Ad)venture

Objective

Snapchat reimagined its traditional media roadshow for agency partners as an interactive digital game experience. The campaign aimed to educate advertising agencies about Snapchat's latest capabilities while making the pitch process engaging and memorable through gamification rather than conventional presentations.

Solution

Agency (Ad)venture is a browser-based 16-bit video game set in a fictional agency where players start their first day as business coordinators. The experience features four mini-games reflecting authentic agency workflows: brief selection, brainstorming challenges, deck building, and the final presentation pitch. Players create a character, explore an office environment filled with NPCs and easter eggs, and compete on a leaderboard. The design embraces 90s retro aesthetic with bright yellow (#FFFC00) accents and side-scrolling gameplay mechanics. Built by OddCommon (production/design) and Studio Mega (creative), the competition ran September 26 – October 20, 2023, with winning agencies receiving a $4,500 charity donation and custom agency award.

Results

Won Awwwards Site of the Day (October 27, 2023). Overall score 7.51/10, with design scoring 7.6/10, creativity 7.68/10, and development 7.18/10. Specific engagement metrics, participation numbers, and business impact metrics were not published.