CAN YOU SURVIVE SCREAM HOUSE?
Open the game- Brand
- Paramount Pictures
- Year
- 2022
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Adventure
- Platform
- Web
- Agency
- Paramount Pictures
- With
- Master of Shapes
- With
- Tiny Dino Agency
Objective
Paramount Pictures launched an interactive promotional experience for the 2022 Scream film release. The campaign aimed to engage franchise fans by offering an immersive, participatory experience that connected viewers emotionally to the iconic Scream House setting, building anticipation for the new movie through interactive entertainment rather than traditional advertising.
Solution
A 360-degree choose-your-own-adventure browser game where players navigate through the iconic Scream House from the films while evading Ghostface. The experience incorporated franchise trivia questions and hidden easter eggs, accessible at survivescreamhouse.com on both desktop and mobile devices. Players would encounter Ghostface and navigate through various rooms, making narrative choices that determined their survival. The immersive web-based game was built and deployed as a cross-platform interactive experience.
Results
Not published.
