Nesquik Roblox Experience

Objective

Nesquik aimed to reach children and teenagers on Roblox, expanding the brand's presence into the metaverse as part of Nestlé's broader strategy to engage younger audiences through UGC platforms. The campaign positioned Roblox as a long-term virtual space for building brand affinity among Gen Z and Gen Alpha users.

Solution

A custom-built Roblox experience/world featuring branded gameplay with NPC characters, progression systems, and in-game mechanics designed for organic discovery and extended dwell time. Kids Corp developed the experience as a native Roblox activation rather than a traditional advertising integration.

Results

Not published.