Volkswagen Park It!

Objective

Volkswagen targeted professional drivers facing one of their most persistent workplace challenges: finding available parking. The campaign aimed to engage this audience through an interactive game that demonstrated the brand's understanding of driver needs while testing participants' parking skills in a fun, competitive format.

Solution

A live multiplayer mobile game inspired by the musical chairs concept, where players compete to find and claim available parking spots before the music stops. Those who fail to secure a spot are eliminated each round. Created by TRY advertising agency (Oslo) in collaboration with Norse Digital and Plan8, the game was launched in October 2013 as a digital, playable experience designed to engage professional drivers.

Results

Not published.