Valerian - Intergalactic Mission

Objective

To promote Luc Besson's film Valeria and the City of a Thousand Planets ahead of its July 2017 release. BNP Paribas created an immersive online game experience designed to engage moviegoers and build anticipation by allowing them to explore the film's intergalactic universe before seeing the movie.

Solution

Intergalactic Mission was a WebGL-based interactive game developed by makemepulse and We Are Social. Players selected one of two protagonist characters—Valerian or Laureline—and took control of the 'Intruder' spaceship to navigate between planets within the film's universe. The game offered a narrative-driven experience that mirrored the film's world-building. Winners received exclusive prizes including access to the Cité du Cinéma studios in Paris and invitations to hear the original soundtrack recording conducted by Alexandre Desplat with the Paris Philharmonic Orchestra.

Results

Not published.