Cardboard World
Open the game- Brand
- UPS Store
- Year
- 2009
- Objective
- Engagement
- Mechanic
- Adventure
- Platform
- Web
- Agency
- Doner
Objective
The UPS Store needed to raise awareness of its comprehensive business services—packing, shipping, and general business support—among small business owners. The campaign positioned the brand as a partner that helps entrepreneurs overcome business challenges and win new clients.
Solution
An online adventure game where players followed protagonist Joe Biz as he used The UPS Store's services to solve business problems and land new clients. Built in Flash with 3D PaperVision models and integrated video sequences, the game presented various business challenges tied to UPS Store offerings. The integrated campaign also included television commercials produced by Doner.
Results
Not published.
