Unreal Mission
Open the game- Brand
- Unreal
- Year
- 2017
- Objective
- Awareness
- Industry
- Food & drink
- Platform
- Web
- Agency
- Resn
Objective
Unreal Brands launched an interactive campaign featuring NFL legend Tom Brady to drive awareness and engagement during the Halloween season (October 2017). The brand leveraged celebrity endorsement combined with a playable experience to create memorable brand association and drive consumer participation through prize mechanics.
Solution
An interactive web-based space-flight simulator where players trained alongside Tom Brady to recover stolen Unreal chocolates from villain Paul. The experience featured video integration, gesture-based interactions, and narrative storytelling. Physical Unreal chocolate packages contained hidden skeleton keys and tickets that offered winners the chance to meet Tom Brady in person. Built and deployed by creative agency Resn as a web application, launched October 12, 2017.
Results
Not published.
