Uno Fun 2 Fly
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Uno
- Year
- 2011
- Objective
- Engagement
- Industry
- Automotive
- Mechanic
- Arcade
- Platform
- Mobile web
- Agency
- AgênciaClick Isobar
Objective
Fiat Uno needed to engage its young target audience in the Brazilian market with an innovative mobile experience. The campaign aimed to create buzz around the brand by transforming the practical city car into an imaginative, playable entertainment property.
Solution
Uno Fun 2 Fly was an iOS mobile game (iPhone and iPad) developed by AgênciaClick Isobar that reimagined Fiat Uno cars as flying machines. The game featured arcade-style gameplay with infinite levels, allowing players to compete individually and challenge friends for high scores. Players flew the Uno vehicle through endless progressively difficult stages.
Results
Not published.
