Deliciously Dark Escape
Open the game- Brand
- Trolli
- Year
- 2020
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Platformer
- Platform
- Web
- Agency
- Active Theory
- With
- Trolli
Objective
Trolli aimed to engage young consumers and drive brand affinity through an interactive web-based gaming experience. By integrating QR codes on gummy worm packaging, the brand transformed passive product engagement into active entertainment, creating a multi-channel touchpoint that bridged physical retail and digital play.
Solution
Deliciously Dark Escape is a WebGL-based platform game featuring retro pixel-art aesthetics and glitch effects. Players navigate a worm character through five increasingly challenging levels with escalating mechanics: movement and exploration, superpower unlocks, inventory systems, enemy encounters, and boss battles. Each level is accessed via QR codes printed on Trolli packaging, unlocking progression within a timed experience. The game rewards participation with sweepstakes entries, and winning QR codes grant 14-day PlayStation Plus trial codes plus exclusive Trolli Dynamic PS4 theme.
Results
The experience was recognized on Awwwards as Site of the Day (December 16, 2020) and on The FWA.
