Allbirds Trino: Quest For Comfort

Objective

Allbirds launched a mobile game to introduce its new Trino material—a blend of merino wool and eucalyptus fibers designed to offer superior comfort in footwear. Rather than relying on traditional advertising, the brand created an interactive experience to engage consumers and communicate the key material benefits through gameplay.

Solution

A side-scrolling mobile web game featuring a hang-gliding sheep named Peter flying through the 'Land of Comfort.' Players collect eucalyptus leaves and power-ups while avoiding storm clouds, with the core mechanic rewarding players for flying as far as possible. The game visually and mechanically reinforces the brand's eucalyptus and merino wool narrative, integrating Trino's story into an engaging, shareable experience.

Results

Not published.