Twist: The Game

Objective

Miu Miu launched Twist, a new contemporary fragrance balancing classical and unexpected ingredients, in January 2019. The brand partnered with actress Elle Fanning and created a digital campaign to reinforce the fragrance's positioning as modern and unconventional. The campaign used an interactive game to engage audiences while deepening brand connection through storytelling aligned with the luxury fragrance's identity.

Solution

Stink Studios developed an 8-bit pixel art platformer game where players embark on a space-odyssey narrative to become the first woman on the Moon. The game visually referenced the campaign's hero film, incorporating Elle Fanning's elaborate costumes, mutant adversaries, and a cat character. Optimized for WeChat and mobile platforms with a focus on the Chinese market, the game was fully integrated with e-commerce and retail activations, creating a direct connection between gameplay and purchase pathways.

Results

Not published.