212 Heroes: Forever Young
Open the game- Brand
- Carolina Herrera
- Year
- 2021
- Objective
- Product launch
- Industry
- Fashion
- Mechanic
- Platformer
- Platform
- Web
- Agency
- Feels Like
Objective
Carolina Herrera launched '212 Heroes: Forever Young' fragrance in May 2021 targeting a generation of consumers who defy conventions and embrace youthful energy. The brand created an interactive digital experience to engage consumers with the campaign narrative and build brand awareness through entertainment and experiential marketing, with a mobile game accessible via QR code on product packaging.
Solution
An interactive skateboarding game where players navigate New York City streets on a skateboard of their choice. Players access the experience by scanning a QR code on fragrance packaging, which transports them into a virtual skateboarding playground themed around the campaign's 'inner hero' concept. Built with WebGL and Three.js for immersive 3D graphics and smooth animations, the game combines brand storytelling with interactive gameplay mechanics.
Results
Not published.
