Toyota: Highlander
Open the game- Brand
- Toyota
- Objective
- Product launch
- Industry
- Automotive
- Mechanic
- Platformer
- Agency
- Fake-Up
Objective
Toyota sought to extend its 2014 Super Bowl advertisement campaign for the new Highlander SUV through an interactive mobile experience. The campaign aimed to drive engagement with the brand during the high-visibility Big Game moment by combining the recognizable appeal of Muppets characters with an interactive mobile game.
Solution
A three-level mobile game delivered through Apple's iAd platform challenged players in the "cargo cannon" mechanic: shoot Muppets characters out of a cannon to load them into the Highlander SUV. The game served as a direct extension of the Super Bowl "Joyride" commercial, bringing the playful, character-driven narrative from broadcast to interactive mobile advertising.
Results
Not published.
