TIGNES WINTER MADNESS
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Objective
Tignes, a French alpine ski resort, sought to raise awareness and engagement with the destination among potential visitors. The campaign coincided with the Winter X Games Europe held in Tignes in March 2010, positioning the resort as a dynamic winter sports hub with a rock-and-roll spirit.
Solution
MNSTR created an interactive online advergame featuring five action-based mini-games themed around Tignes and winter sports culture. Players could engage with multiple games to accumulate rewards, with gameplay depth and repetition tied to a prize system. The experience was designed to explore the resort through fast-paced, rock-themed challenges.
Results
Not published.
