THE WALKING DEAD
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Walking Dead
- Year
- 2011
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Action
- Platform
- Web
- Agency
- HKI
Objective
To promote the French launch of The Walking Dead TV series on Orange Cinéchoc, a premium entertainment platform. The campaign aimed to engage viewers through direct participation in a survival narrative, placing players in the story of protagonist Rick Grimes during a critical hospital sequence.
Solution
An interactive browser-based survival game where players controlled Rick Grimes navigating a 500-square-meter hospital environment. Players tested their survival skills by avoiding walkers and overcoming environmental obstacles. The game functioned as an engagement tool for the TV series premiere, creating a branded experience that merged the television narrative with interactive gameplay.
Results
Not published.
