The Team USA Ultimate Roblox Obby

Objective

In partnership with NBCUniversal, Team USA created an immersive Roblox experience to engage young audiences ahead of the Olympic Games. The campaign aimed to celebrate U.S. athletes and provide fans with interactive ways to connect with Olympic and Paralympic sports through a free, accessible metaverse platform.

Solution

Team USA Ultimate Obby is a free Roblox experience featuring Game Mountain—an obstacle course themed around Olympic and Paralympic sports—alongside interactive elements including a Peacock Fan Zone for watching broadcast highlights, a Team USA House replica with interactive features, a museum scavenger hunt, and a merchandise shop for avatar customization. The experience includes in-game avatars of 20 Team USA athletes and countdown timers leading to the Games. The experience was developed by Monks and launched on Roblox ahead of the Paris Olympics opening ceremony.

Results

Not published.