The Sportsbud Challenge

Objective

Sportsbud, a Swedish sports brand, created an online challenge game in early 2014 to drive brand engagement and social sharing. The game positioned Sportsbud as an active, competitive brand by inviting players into a performance-driven experience where leaderboard rankings and peer competition incentivized repeated play.

Solution

The game featured a time-trial challenge mechanic where players competed to achieve the fastest times on a leaderboard. The core loop involved beating the current top time, with players able to challenge friends directly to compete against their scores. Prizes were awarded to top performers. Built with WebSockets for real-time leaderboard updates and modern web technologies (parallax scrolling, flat design, unusual navigation patterns), the game was hosted at challenge.sportsbud.se.

Results

Not published.