Яндекс Пэй Сплит х Яндекс Путешествия: "Сплитешествие" - геогессинг-игра в Telegram

Objective

Yandex Travel and Yandex Pay Split sought to drive hotel bookings by incentivizing users to adopt installment payments through a branded promotional game. The campaign targeted budget-conscious travelers in Russia who were interested in booking accommodations but may have hesitated due to upfront costs. By combining the travel booking service with the installment payment option via interactive gameplay, the brands aimed to reduce friction in the booking process and increase conversion among price-sensitive customers.

Solution

Spliteshestive is a geo-guessing game built as a Telegram mini-app and chatbot that invites users to identify hotels from photographs in successive rounds. Players earn points based on accuracy and speed of identification, accumulating rewards that unlock promo codes of varying discount tiers. Correct guesses generate promotional codes that redirect users to the Yandex Travel app, where the Yandex Split installment payment option is prominently featured during checkout, allowing users to spread hotel payments across multiple months. The game mechanics bridge entertainment with transactional intent, converting engaged players into qualified booking prospects.

Results

Not published.