How Online Games Drive Traffic | Travel Club’s Digital Catalog

Objective

Travel Club, Spain's leading coalition loyalty program founded in 1996, transitioned from printed catalogs to a fully digital catalog system. To accelerate adoption and drive awareness of the new digital format among its members, the brand needed to encourage exploration of all catalog sections and familiarize its audience with the catalog's digital experience.

Solution

Travel Club created an interactive counting game built on Easypromos' platform, where players searched the digital catalog for "Travelclubbys"—the brand's mascot—hidden across different pages. Users had to count the mascots and submit their answer. The game was promoted across multiple channels: website banners, email campaigns, and social media. Ten experience gift boxes were raffled among participants who submitted correct counts, incentivizing both participation and thorough catalog exploration.

Results

The campaign reached 6,345 participants and achieved a 40% increase in catalog views within one month, compared to six months of the previous campaign (November 2021 baseline). The promotion also generated significant growth in Travel Club's social media accounts.