Catch the panda
Open the game
Objective
Les Arcs, an Alpine ski resort, launched an interactive game campaign to boost visitor engagement and awareness of its mountain playground during peak season in February 2015. The brand aimed to drive destination interest and participation through an entertaining digital experience.
Solution
An HTML5-based 360-degree panoramic video game where players clicked to 'catch' animated elements (a panda, baseball bat, and dancer) appearing within videos showcasing the resort's facilities. Players had to collect 7 elements by February 27, 2015. The experience was mobile-optimized and required no plugins. The campaign offered substantial incentives: a 4-person ski resort stay with lift passes, an exclusive 'day with a panda' experience (valued at €1,800), 600 pairs of panda-themed sunglasses, and additional leisure vouchers to drive participation.
Results
Awwwards recognition with an average rating of 6.08/10 from 15 reviewers across Games & Entertainment, Flat Design, Responsive Design, Unusual Navigation, and Video categories. No published metrics on reach, participant count, or business impact were found in public sources.
