Технониколь: "Техноматрица" - веб‑новелла о продукции бренда и техниках продаж

Objective

Technonikhol, a building materials corporation, needed to combine product education with sales skill development. The brand created an interactive experience for both internal staff and external audiences to introduce their product line and teach consultative selling techniques in an engaging, game-based format.

Solution

A web-based visual novel where players assume the role of a Technonikhol sales manager navigating customer interactions. Players select customer personas (private builder, contractor, or developer), progress through branching dialogues, recommend appropriate material solutions, and receive feedback on outcomes (success, neutral, failure with error analysis). The experience includes interactive product cards, pricing justifications, objection-handling techniques, and performance tracking across increasingly complex scenarios.

Results

Not published.