Swedish Armed Forces Recruit. #4
Open the game- Brand
- Swedish Armed Forces
- Objective
- Brand image
- Industry
- Non-profit
- Mechanic
- Multiplayer
- Platform
- Web
- Agency
- Dinahmoe
- With
- ACNE Production
- With
- DDB Stockholm




Objective
The Swedish Armed Forces launched a recruitment campaign to attract talented individuals by creating an interactive multiplayer experience that demonstrates the critical importance of teamwork and performance under pressure. The game was designed to showcase how military service demands collaboration, quick thinking, and the ability to succeed collectively rather than individually.
Solution
A real-time 4-player multiplayer game where matched strangers must solve cognitive and problem-solving tasks together. The core mechanic inverts traditional scoring: completing your assigned task awards points to one of your teammates instead of yourself, while failing a task causes your teammates to lose points. Players are evaluated on memory, self-awareness, multitasking, concentration, and teamwork as they attempt to keep the team alive as long as possible. The game featured interactive sound design by Dinahmoe that reinforced the multiplayer experience. Players were ranked against other teams based on survival time and performance metrics.
Results
Not published.





