Get Ready
Open the game- Brand
- Société Générale
- Year
- 2016
- Objective
- Engagement
- Industry
- Finance
- Mechanic
- Adventure
- Platform
- Web
- Agency
- Sweetpunk
Objective
Société Générale launched Get Ready to promote its Option Jazz Internationale banking program to young audiences unfamiliar with financial services. The campaign aimed to demonstrate that the bank understands their sense of adventure and lifestyle needs through an engaging interactive experience, shifting focus from traditional banking messaging to experiential storytelling.
Solution
An interactive first-person web adventure set in Rio de Janeiro where players must explore the city and find a roommate before sunset. The experience adapted based on user choices and included interactive elements like taking photos, sending messages, and selecting travel itineraries. Banking products and services were subtly woven into the narrative. Built with CSS3 using a color palette of black, teal (#49c5b6), and golden yellow (#ECD06F), the experience functioned as a fullscreen promotional website distributed by Société Générale for the Option Jazz Internationale program.
Results
The project received an Awwwards Honorable Mention on May 6, 2016, with 15 of 99 community voters participating. Ratings across design, usability, creativity, and content categories ranged from 6.6 to 10.0.
